So says Hall of Fame quarterback and hugely successful serial entrepreneur Fran Tarkenton.

Don’t get him wrong—there’s no one more competitive or keener on winning than Fran.

But in his inspiring and insightful new book, The Power of Failure, Tarkenton illustrates with hard, real-life examples why the most successful entrepreneurs are those with the courage, the resilience, the intelligence, and the competitive spirit to fail often, fail faster, and fail better—to achieve ultimate success.